John Strassner founded Leverage 10 because he saw a broken system where complication and high cost were the status quo. He applied decades of experience to build a model that allows advertisers and brands to take advantage of big agency opportunities without the big agency cost.

John’s expertise begins with enforcing a customer centric philosophy, which has been the hallmark of his success. He is an experienced marketer and negotiator who specializes in maximizing results and returns for his customers.

John has participated in both the buy and sell side of the media business as he began his career with Dicom Marketing Services before transitioning to sales at KDNL ABC-TV in St. Louis. John advanced quickly to National Sales Manager before taking the reins of the entire Sales department in 2001 as General Sales Manager. He thrived by creating a fun work environment with a high level of accountability.

In 2008, John joined KWGN-TV as Vice President Director Of Sales. Later that same year John was tasked with combining the sales Operations of both KWGN-TV and KDVR-TV under the Local TV Denver LMA. John’s leadership abilities set the vision that drove the culture throughout his department. The Gold Standard, Good-Better-Best, Keep Climbing and his department’s 2015 Strengths Based Team approach all emerged through his strategic philosophy and determination to set his team above the competition. John’s teams throughout his career have generated over a billion dollars of broadcast and interactive revenue.

In 2015 John founded Leverage 10, a full service marketing management group that provides strategic marketing solutions to a diverse client base including John Elway Automotive, Bio TE Medical and the Denver Broncos. John’s L10 team is comprised of battle tested, corporate veterans who have been both on the street and in the boardrooms. We have succeeded at the highest levels and after years at the top determined that is was time to take our collective knowledge and experience and put it to work for our clients.

John knows the ins and outs of marketing, media and branding. He is strategic in nature an expert at building creative solutions that are results and outcome driven. And when it comes to the negotiating side of the business you want him on YOUR SIDE of the table each and every time.